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Haute Retreats' mid-summer reading confirms Tuscany, Turks & Caicos, Lake Como and the Amalfi Coast atop the world's most-requested villa markets — as three-generation groups drive a multigenerational luxury travel segment valued at $96 billion and projected to more than double by 2034.

VENICE, Italy, July 28, 2026 /PRNewswire-Â鶹¹ÙÍø/ -- Haute Retreats' mid-summer update to its 2026 confirms Tuscany as the world's most-requested luxury villa market, followed by Turks & Caicos, Lake Como and the Amalfi Coast, as multigenerational groups book longer, fully staffed stays — now averaging 10+ days — across the company's portfolio of 2,400+ estates in 83+ destinations.

The mid-summer reading reinforces the pattern the index first documented in December 2025: the decisive question for UHNW travelers is no longer where to go, but which address to secure — and how early. hold the top position on the strength of long multigenerational stays, weddings and milestone celebrations; rank second on privacy-driven demand; and complete the top four as Italian stays lengthen and move beyond the classic city itineraries.

The engine behind the rankings is structural. The global multi-generational luxury family travel market was valued at $96.4 billion in 2025 and is projected to reach $212.3 billion by 2034, according to research firm MarketIntelo — more than doubling as three-generation groups become the defining format of high-end leisure travel. For groups of eight or more, — private chef, housekeeping, villa manager and concierge included — are now the baseline expectation rather than the upgrade.

Independent industry data corroborates both the rankings and the behavior. Italy — home to three of the index's top four markets — ranks as the world's No. 1 luxury destination in the 2026 Virtuoso Luxe Report, which also places multigenerational family travel among its top travel trends and reports 45% of advisors seeing an uptick in requests for its new ultraluxe category, defined by private retreats, secluded estates and every detail handled — chefs, wellness experts and guides at the guest's disposal. Across the network, 67% of advisors foresee rising demand next year and 55% predict higher spend per trip. The index's No. 2 market tells the same story from official data: Turks & Caicos recorded its strongest first half on record in 2026, with stayover arrivals up 6% through June, per Experience Turks and Caicos.

"The villa has become the family gathering place — the address three generations return to," said Sabrina Piccinin, Founder and CEO of Haute Retreats.

"Tuscany holds the top of our index because it is built for exactly that: long stays, one base, a household that runs itself while the family simply lives together. What we see at mid-summer is that pattern strengthening, not softening."

The full mid-summer reading, including destination rankings and booking-pattern data, is available in the 2026 Billionaire Villa Index at hauteretreats.com.

Media Contact

Angelica Crudo, Haute Retreats, 1 8882796444, [email protected],

SOURCE Haute Retreats